Who else would star in Pharrell Williams’s first-ever marketing campaign as Louis Vuitton’s menswear inventive director however Rihanna and her child bump?
The powerhouse duo dropped their blockbuster commercial yesterday, which options Rihanna on a classy espresso run whereas toting a rainbow stack of luggage coated in the home’s signature emblem motifs. Within the marketing campaign, the singer wears a multitoned grey and pixelated leather-based button-up, which is generally left unbuttoned, exposing her child bump beneath. She additionally wears black trousers, layers of necklaces, and a glittering earring cuff.
Williams introduced the mega collaboration by sharing a photograph of himself posing in entrance of one of many billboards, blown up outdoors the Musée d’Orsay in Paris. Within the snap, he wears a black leather-based biker jacket, dishevelled black pants, and yellow reflective sun shades.
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The marketing campaign was launched only a few days earlier than the kickoff of Males’s Style Week in Paris, which might be Williams’s first since he was appointed as Louis Vuitton’s menswear inventive director in February. Williams succeeds Virgil Abloh, who held the position till his dying in November 2021.
Of the musician’s takeover of the home’s menswear line, Louis Vuitton chairman and CEO Pietro Beccari beforehand stated in a press release, “I’m glad to welcome Pharrell again residence, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Males’s Inventive Director. His inventive imaginative and prescient past vogue will undoubtedly lead Louis Vuitton in the direction of a brand new and really thrilling chapter.”
In the meantime, Rihanna is pregnant along with her and boyfriend A$AP Rocky’s second little one. She publicly introduced the information throughout her historic Tremendous Bowl halftime present efficiency this previous February, and has since continued to dole out inimitable and revolutionary maternity appears to be like—together with fur coats, lace-up heels, and loads of midriff-baring tops—so it comes as no shock that Williams selected her to make a press release for his first Louis Vuitton marketing campaign.
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As an affiliate editor at HarpersBAZAAR.com, Chelsey retains a finger on the heart beat on all issues celeb information. She additionally writes on social actions, connecting with activists main the struggle on employees’ rights, local weather justice, and extra. Offline, she’s most likely spending an excessive amount of time on TikTok, rewatching Emma (the 2020 model, in fact), or shopping for one more corset.
